Showing posts with label season. Show all posts
Showing posts with label season. Show all posts

Tuesday, November 20, 2012

Update Your Keywords for the Holiday Season

The other day, RKGBlog had a great post about updating your keywords for the holiday season. One of the mentions was to update all the years in your Keywords to the current year. Here is a little script that will find all the Keywords with the previous year in them and create new Keywords in the same AdGroup with the current year.

* Update Keywords for the New Year
* Version 1.1
* Changelog v1.1
*   - Updated for speed and added comments 
* Created By: Russ Savage
function main() {
  var sameDayLastYear = new Date();
  var oldYearStr = sameDayLastYear.getYear().toString();
  var newYearStr = new Date().getYear().toString();
  Logger.log('Updating keywords with old year: '+oldYearStr+' to new year: '+newYearStr);
  // Let's start by getting all of the keywords
  var kwIter = AdWordsApp.keywords()
    .withCondition("Text CONTAINS " + oldYearStr)
    .withCondition("Status = ENABLED")
    .withCondition("AdGroupStatus = ENABLED")
    .withCondition("CampaignStatus = ENABLED")
  // It is always better to store and batch process afterwards
  var toPause = [];
  var toCreate = [];
  while (kwIter.hasNext()) {
    var kw =;
    var ag = kw.getAdGroup();
    var oldText = kw.getText();
    var newText = oldText.replace(oldYearStr,newYearStr);
    // Save the info so that we can create them as a batch later
    toCreate.push({ ag: ag, text: newText, cpc:kw.getMaxCpc(), destUrl : kw.getDestinationUrl() });
    // Same with the ones we want to pause
  // Now we create the new keywords all at once
  for(var i in toCreate) {
    var elem = toCreate[i];, elem.cpc, elem.destUrl);
  // And pause the old ones all at once
  for(var i in toPause) {
    //or toPause[i].remove(); to delete the old keyword