Delete All Disapproved Ads in an Account

Again, another simple script that just focuses on account maintenance. Over time, large accounts might build up thousands of adgroups with ads that might be disapproved. Sometimes, it makes sense to remove those and then slowly build and deploy new creative (we will have a script to build new creative later). Hopefully this will work for you.

Thanks,
Russ

//-----------------------------------
// Delete Ads That Are Disapproved
// Created By: Russ Savage
// FreeAdWordsScripts.com
//-----------------------------------
function main() {
  // Let's start by getting all of the ad that are disapproved
  var ad_iter = AdWordsApp.ads()
  .withCondition("ApprovalStatus != APPROVED")
  .get();

  // Then we will go through each one
  while (ad_iter.hasNext()) {
    var ad = ad_iter.next();
    // now we delete the ad
    Logger.log("Deleteing ad: " + ad.getHeadline());
    ad.remove();
  }
}

Pause AdGroups With No Active Keywords

This is a quick script to pause all the AdGroups with no active keywords in them. Not sure if this is super useful, but for large accounts, it might help identify AdGroups you can get rid of.

Thanks,
Russ

/*********************************************
* Pause AdGroups With No Active Keywords
* Version 1.1
* Changelog v1.1
*   - Updated for speed and added comments 
* Created By: Russ Savage
* FreeAdWordsScripts.com
**********************************************/
function main() {
  // Let's start by getting all of the active AdGroups
  var agIter = AdWordsApp.adGroups()
    .withCondition('CampaignStatus = ENABLED')
    .withCondition('Status = ENABLED')
    .get();
 
  // It is faster to store them and process them all at once later
  var toPause = [];
  // Then we will go through each one
  while(agIter.hasNext()) {
    var ag = agIter.next();
    //get all the keywords that are enabled
    var kwIter = ag.keywords()
      .withCondition("Status = ENABLED")
      .get();
    
    //If .hasNext() is true, there is at least 1 kw in the AdGroup
    var hasKw = kwIter.hasNext(); 
    if(!hasKw) {
      toPause.push(ag);
    }
  }
  
  // Now we process them all at once to take advantage of batch processing
  for(var i in toPause) {
    toPause[i].pause();
  }
}

Update Your Keywords for the Holiday Season

The other day, RKGBlog had a great post about updating your keywords for the holiday season. One of the mentions was to update all the years in your Keywords to the current year. Here is a little script that will find all the Keywords with the previous year in them and create new Keywords in the same AdGroup with the current year.

Thanks,
Russ

/*********************************************
* Update Keywords for the New Year
* Version 1.1
* Changelog v1.1
*   - Updated for speed and added comments 
* Created By: Russ Savage
* FreeAdWordsScripts.com
**********************************************/
function main() {
  var sameDayLastYear = new Date();
  sameDayLastYear.setYear(sameDayLastYear.getYear()-1);
  var oldYearStr = sameDayLastYear.getYear().toString();
  var newYearStr = new Date().getYear().toString();
  
  Logger.log('Updating keywords with old year: '+oldYearStr+' to new year: '+newYearStr);
  
  // Let's start by getting all of the keywords
  var kwIter = AdWordsApp.keywords()
    .withCondition("Text CONTAINS " + oldYearStr)
    .withCondition("Status = ENABLED")
    .withCondition("AdGroupStatus = ENABLED")
    .withCondition("CampaignStatus = ENABLED")
    .get();
 
  // It is always better to store and batch process afterwards
  var toPause = [];
  var toCreate = [];
  while (kwIter.hasNext()) {
    var kw = kwIter.next();
    var ag = kw.getAdGroup();
    var oldText = kw.getText();
    var newText = oldText.replace(oldYearStr,newYearStr);
    // Save the info so that we can create them as a batch later
    toCreate.push({ ag: ag, text: newText, cpc:kw.getMaxCpc(), destUrl : kw.getDestinationUrl() });
    // Same with the ones we want to pause
    toPause.push(kw) 
  }
  // Now we create the new keywords all at once
  for(var i in toCreate) {
    var elem = toCreate[i];
    elem.ag.createKeyword(elem.text, elem.cpc, elem.destUrl);
  }
  // And pause the old ones all at once
  for(var i in toPause) {
    toPause[i].pause();
    //or toPause[i].remove(); to delete the old keyword
  }
}

Pause All Keywords With No Impressions

Let's start with a very simple script. This one will find all of the keywords in your account that has never had an impression, and pause (or delete if you see the comment below) that keyword so that it will not negatively impact your quality score. According to Google, the longer something sits in your account and stagnates, the greater the impact to your quality score. As a reader pointed out, the fourth bullet here seems to contradict this statement. This would be a great script to schedule every few months to make sure you are trimming all the dead weight from your accounts.

Thanks,
Russ

/*********************************************
* Pause Keywords With No Impressions All Time
* Version 1.1
* Changelog v1.1
*   - Updated for speed and added comments 
* Created By: Russ Savage
* FreeAdWordsScripts.com
**********************************************/
var TO_NOTIFY = "your_email@domain.com";
function main() {
  // Let's start by getting all of the keywords with no impressions
  var kwIter = AdWordsApp.keywords()
    .withCondition("Impressions = 0") // could be "Clicks = 0" also
    .forDateRange("ALL_TIME") // could use a specific date range like "20130101","20131231"
    .withCondition("Status = ENABLED")
    .withCondition("CampaignStatus = ENABLED")
    .withCondition("AdGroupStatus = ENABLED")
    .get();
 
  // It is much faster to store all the keywords you want to process
  // and then make the changes all at once. This takes advantage
  // of the batch processing behind the scenes.
  var toPause = [];
  while (kwIter.hasNext()) {
    var kw = kwIter.next();
    toPause.push(kw);
    // This is to make sure you see things during the preview
    // When you run it for real, you can remove this clause to
    // increase speed.
    if(AdWordsApp.getExecutionInfo().isPreview() &&
       AdWordsApp.getExecutionInfo().getRemainingTime() < 10) {
      break;
    }
  }
  
  // Now go through each one and pause them.
  for(var i in toPause) {
    toPause[i].pause();
    //Or you could use toPause[i].remove(); to delete the keyword altogether
  }
  
  // Sent an email to notify you of the changes
  MailApp.sendEmail(TO_NOTIFY, 
                    "AdWords Script Paused "+toPause.length+" Keywords.", 
                    "Your AdWords Script paused "+toPause.length+" keywords.");
}