Monday, December 18, 2017

Automatically Exclude Placements With a Particular Domain

AdWords lets advertisers show ads on the Display Network (GDN) and while it has ways to target ads to show on specific domains, or to exclude specific domains, they don't have a wildcard placement exclusion feature. 

So if you want to show your ads on all relevant placements, except those with a Polish domain extension (.pl) or an extension like .org, you would need to monitor automatic placements and add exclusions every time you saw one with this extension.

The following script makes it possible to automate excluding placements when the domain includes a particular string.

Run this daily or weekly in your AdWords account to prevent accruing too many clicks from unwanted placements.

Frederick Vallaeys


  1. Hi Frederick, thnx for the usefull script! When i exclude domains it works perfect but when i try to exclude the mobile apps i get this error: The URL's Placement URLs must have a valid URL format. Do you know how i can fix this?

  2. Hello, ist ist possible to use it for some Camp and not for all? For expample only a Remarketing Campaingn i want to use all domanins.

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  5. Hey, I have this script running with url word exclusions, which works, now we want to have it run url exclusions on particular campaign IDs. I have done a bunch of research on online and am still having some trouble. Can you help ?